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A Little Character That Made a Big Impression Love at First Sight — And a Desire to Take DUKKI Home Beyond the Plush: Global Buyers See DUKKI's Licensing Potential More Than a Toy. A Character With a Story to Tell. From the Canton Fair to the World — DUKKI's Journey Continues Bring DUKKI to Your Market

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From instant affection to exclusive licensing inquiries, DUKKI captured the hearts of international visitors and sparked exciting possibilities for global partnerships.

From instant affection to exclusive licensing inquiries, DUKKI captured the hearts of international visitors and sparked exciting possibilities for global partnerships.

A Little Character That Made a Big Impression

At the 140th China Import and Export Fair (Canton Fair) in Guangzhou, JUSTPLUSH proudly showcased its original character IP, DUKKI, bringing a fresh wave of creativity, charm, and personality to the international stage.

Among the countless products and innovations on display, DUKKI quickly became a conversation starter at the JUSTPLUSH booth.

Visitors from across Europe, North America, Asia, and beyond were drawn to DUKKI's distinctive personality and playful designs. Some stopped to admire the character, others eagerly explored the collection, and many wanted to know how they could bring DUKKI home.

What began as curiosity often turned into genuine excitement — and sometimes, an immediate desire to buy.

A visitor photographs a DUKKI plush keychain at the JUSTPLUSH booth during the 140th Canton Fair
Buyer interest at the DUKKI booth, 140th Canton Fair

Love at First Sight — And a Desire to Take DUKKI Home

One of the most memorable moments of the exhibition was seeing just how naturally DUKKI connected with visitors from different parts of the world.

Some buyers were so taken with DUKKI that they wanted to purchase the display samples right on the spot. Others expressed interest in placing orders and introducing the character to their own markets.

A visitor signs for DUKKI purchases at the JUSTPLUSH counter during the 140th Canton Fair
Display samples bought at the booth

The enthusiasm went beyond a simple appreciation for cute plush toys. Visitors responded to DUKKI as a character with its own identity — one that could inspire affection, spark conversations, and become part of everyday life.

For the JUSTPLUSH team, these spontaneous reactions were among the most rewarding moments of the fair.

When a character makes someone want to take it home before they've even left the booth, that's a special kind of connection.

Beyond the Plush: Global Buyers See DUKKI's Licensing Potential

While DUKKI's adorable appearance captured attention, the conversations soon went beyond the products themselves.

International buyers and potential business partners showed strong interest in DUKKI's broader commercial possibilities, with inquiries ranging from wholesale distribution to exclusive regional licensing and long-term IP collaborations.

Interest from European markets, particularly Northern Europe, was especially encouraging.

Rather than simply asking about individual products, potential partners wanted to explore how DUKKI could be introduced, developed, and represented in their respective markets.

This response highlighted an exciting opportunity for JUSTPLUSH: DUKKI is more than a plush character — it is an original IP with the potential to connect with audiences and business partners around the world.

JUSTPLUSH booth messaging on bulk orders, customization and DUKKI IP collaboration at the 140th Canton Fair
Bulk orders, customization and IP collaboration

More Than a Toy. A Character With a Story to Tell.

At JUSTPLUSH, we believe that the most memorable characters do more than look adorable. They create emotional connections, inspire imagination, and offer endless possibilities for storytelling and creative expression.

DUKKI embodies this vision.

Through original character design, thoughtfully developed merchandise, and engaging visual content, JUSTPLUSH is building a world around DUKKI that extends beyond traditional plush toys.

During the Canton Fair, visitors were not only attracted by the physical products but also stopped to watch DUKKI's character videos, discovering another side of its personality and creative universe.

Visitors watch DUKKI character videos at the JUSTPLUSH booth during the 140th Canton Fair
Visitors stopping for the DUKKI character screen

The enthusiastic response reinforced our belief that a well-developed original IP can transcend language and cultural boundaries, bringing people together through creativity and shared emotions.

From the Canton Fair to the World — DUKKI's Journey Continues

The 140th Canton Fair was more than an opportunity to showcase our latest creations. It was a meaningful moment for DUKKI to connect with a wider international audience.

From visitors eager to purchase their favorite DUKKI samples to prospective partners exploring exclusive licensing opportunities, every conversation opened a new possibility for the character's future.

As JUSTPLUSH continues to develop original IP and expand its creative horizons, we look forward to bringing DUKKI to more markets, more communities, and more people around the world.

To everyone who stopped by our booth, fell in love with DUKKI, or shared their enthusiasm for future collaboration — thank you.

The world is getting to know DUKKI. And this is only the beginning.

Bring DUKKI to Your Market

Interested in DUKKI's original character products, wholesale distribution, or exclusive IP licensing opportunities?

Get in touch with JUSTPLUSH and explore the possibilities of growing together.

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