DUKKI
A mischievous duck designed for emotionally relatable storytelling.
An original plush IP inspired by everyday internet emotions.
Malaysia Design · ASEAN Hub
Original IP Studio
Character Lab
Original Characters, Built for Connection.
Original characters, explored through plush.
Original IP
Characters in the Lab
A space to test personality, form and new product ideas.
Experimental Series
Exploring new plush concepts beyond traditional mascots.
We continuously develop character concepts to test new aesthetics, emotional resonance, and collectible structures.
Character Development Framework
From personality to a plush world.
1. Personality-Led Design
Start with personality, then shape the character.
2. Plush-First Thinking
Design expression and structure together, with physical sampling in mind.
3. Collectible & Social Logic
Explore characters people want to collect and share.
Product Innovation
Plush Innovation Lab
Exploring the future of plush experiences.
Exploring new ways for plush to connect people.
What We Explore
Innovation Directions
We explore how plush can evolve beyond traditional forms, blending emotion, technology, culture, and human connection.
Emotional Interaction
Designing plush experiences that encourage emotional connection and human-centered engagement.
Social Objects
Transforming plush characters into conversation starters, community symbols, and cultural artifacts.
Hybrid Experiences
Exploring how physical products interact with digital systems, environments, and behaviors.
Featured Experiment
BUDDYBOND
A softer way to connect.
BuddyBond is an experimental social plush system exploring how soft objects can create new forms of human interaction.
Each plush contains a smart recognition chip capable of detecting nearby BuddyBond companions from the same series, transforming plush products into subtle social connectors.
Rather than forcing interaction, BuddyBond is designed around optional emotional discovery and comfortable social distance.
Watch BuddyBond
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Plush With Embedded Social Logic
Combines collectibility, emotional comfort, soft interaction, and subtle discovery mechanics.
Designed For Modern Social Culture
Built for creators, communities, fandom, couples, events, customer groups, and everyday social moments.
Comfort-First Social Interaction
No pressure, no competition, just soft, optional, and naturally discoverable interaction.
Designed Around Human Behavior
Experience Flow
1. NOTICE
Discover a companion from the same series nearby.
2. RECOGNIZE
A subtle signal creates a moment of shared connection.
3. CONNECT
Start a conversation or interaction in a comfortable way.
4. BELONG
Build relationships and strengthen community culture.
Real-World Scenarios
Where BUDDYBOND Comes Alive
Alumni Mode
Find your schoolmates
Fan Mode
Meet your Bestie
Loyalty Mode
Bond over brand
Interest Club
Start with same tribe
Looking to Develop an Original Plush Character?
Contact UsHave a character idea? Explore with Studio or discuss development with our team.