Malaysia Design · ASEAN Hub Brand · IP · Retail

Custom plush for brand worlds.

Turn mascots, IP characters, and campaign ideas into production-ready plush for retail, gifting, and brand programs.

20+ Years Studio Experience
500+ Global Brands

Interactive 3D

Drag to rotate the sample

Digital Prototype

3D review supports silhouette, proportion, and sampling decisions before physical production begins.

Get a faster quote by preparing:

Character/brand reference images

Estimated quantity & target launch date

Your industry (Retail / Corporate Gift / IP Licensing / Tourism)

Target market (for compliance planning)

A clear path for every stage of your project.

Choose the model that matches your starting point. Final feasibility, MOQ, sampling scope, production schedule, and compliance needs are confirmed after project review — all backed by our Malaysia Design Center & ASEAN Coordination Hub model with top university partnerships.

01 / OEM

Finished Design to Production

For teams with approved character artwork or specifications. We support plush engineering, materials, sampling, packaging, QC, and scalable production with Malaysia Design Center design support and creative coordination.

  • ✓ Character artwork or tech pack
  • ✓ Physical sample approval
  • ✓ Production and quality coordination
  • ✓ Creative design refinement

02 / ODM

Concept to Product Program

For brands with an idea, sketch, campaign direction, or market opportunity that needs creative and technical development with creative design collaboration.

  • ✓ Character and form development
  • ✓ Material and structure direction
  • ✓ Packaging and collection planning
  • ✓ Creative design strategy

03 / Corporate

Mascots, Gifts & Campaigns

For launches, tourism, museums, exhibitions, employee programs, hospitality, and branded event merchandise — ASEAN-ready via our Malaysia hub.

  • ✓ Brand mascot translation
  • ✓ Packaging and presentation
  • ✓ Campaign delivery planning
  • ✓ ASEAN creative coordination

Real character projects, different brand worlds.

Our recent work includes translating an established brand's character identity into plush form and producing a specification-led plush figure from approved technical sheets. We share deeper project material with qualified buyers under appropriate confidentiality terms.

01

Championship brand mascot plush

Identity Translation

Championship Brand Mascot

An established lion identity translated into plush form, retaining the character and meaning of its trophy heritage.

Discuss project →

02

Specification-led plush figure detail

Technical Production

Specification-Led Plush Program

Specification-led production based on buyer-approved technical sheets and agreed construction, quality, and packing requirements.

Discuss project →

Is your project a good fit?

We focus on brand, licensing, retail, and corporate programs. These starting points help both teams assess fit before detailed development begins.

Minimum Order

Typically 600+

Pieces per design, depending on size, materials, construction, and packaging.

Sample Development

Sample Only Available

Paid sample development is available without committing to a production order.

Sample Credit

Above 1,200 Pieces

The paid sample fee is credited toward the final qualifying production order.

Sample Timing

About 3–5 Weeks

A planning guide for the first sample; final timing follows technical review.

Choose sample only, sample plus production, or direct production. Sample fees remain payable for orders up to 1,200 pieces and are credited toward qualifying orders above 1,200 pieces.

Check Fit & Start Inquiry

Brand Partnership · IBTE Vietnam

Creative plush development, connected to the market.

From character assets and product direction to sampling and launch planning, we help teams turn a clear brief into a plush product program. Our IBTE Vietnam presence keeps us close to regional brands, buyers, and licensing partners.

JUSTPLUSH at IBTE Vietnam Toy and Baby Products Expo

JUSTPLUSH Journal

At IBTE Vietnam

Review plush form before sampling.

Model previews help teams align on volume, posture, expression, and product feel before moving into patterning and physical samples.

Sample 01

Brand Mascot Form

Useful for checking silhouette, body proportion, and display posture.

Sample 02

Character Translation

Shows how personality, face direction, and soft toy volume can be reviewed digitally.

Sample 03

Cultural Mascot

Supports detailed checks for outfits, theme details, and souvenir-style character products.

Built for real brand use.

01

Mascot Development

Character art to plush-ready form.

02

Corporate Gifts

Campaigns, events, and branded gifting.

03

Sampling & R&D

Test materials, structure, and handfeel.

04

Scale Production

Production, quality checks, and delivery.

Creative direction, backed by production execution.

One coordinated workflow connects design intent with engineering, sourcing, quality assurance, packing, and delivery planning.

01 / Engineering

Product Engineering

Translate approved artwork into practical patterns, construction details, dimensions, embroidery, trims, labels, and costing targets ready for physical development.

02 / Sampling

Materials & Sampling

Source suitable fabrics and components, develop the physical sample, and refine structure, softness, expression, handfeel, and finishing details. Typical sampling takes about 3–5 weeks.

03 / Production

Production Management

Move the approved sample into scheduled bulk production with incoming material checks, process controls, workmanship standards, and ongoing project coordination.

04 / Quality

Quality Assurance

Review key production stages through in-process checks, aesthetic auditing, needle detection, and final inspection against the approved reference and agreed requirements.

05 / Compliance

Target-Market Planning

Align materials, labeling, documentation, and third-party testing plans with the requirements of the intended sales market and product category.

06 / Delivery

Packing & Shipment Coordination

Confirm packing specifications, carton requirements, shipping marks, and handover details so finished goods are prepared for the agreed delivery route.

MOQ

600+ pieces

Sample Only

Available as a standalone service

1,200+ Pieces

Sample fee credited to the final order