01
Identity Translation
Brand Identity Plush
Trophy & championship brand
A brand character translated into plush form.
Malaysia Design · ASEAN Hub
Academic Collaboration
Custom Plush Development & Production
For IP creators, brands & distributors.
From character artwork to physical samples and production-ready collections.
Still exploring an idea?
Try JUSTPLUSH Studio
20+ Years OEM&ODM Experience
500+ Global Brands
Clear Project Coordination
Dedicated Project Lead
B2B Project Essentials
Your Plush Project, Made Clear
From an original IP to a retail collection. Request relevant project examples →
Development
From artwork to production-ready plush
Sampling
Paid samples available
Production
25-35 days after sample approval
Safety & Compliance
Target-market planning for CE marking, EN 71, ASTM F963 & CPSIA requirements
Capabilities
Embroidery, printing, custom fabrics, sound modules, packaging
Communication
Single point of contact, weekly progress updates
Selected Brand Work
Characters developed for real audiences.
Character development and specification-led production. Further details are shared with client permission.
02
Technical Production
Specification-Led Plush Figure
Buyer-approved technical program
Production aligned with approved construction, quality and packing specifications.
Discuss project →Project imagery and fuller development details can be shared subject to client approval and confidentiality requirements.
Production & Supply Chain
One partner from design to delivery.
Design, sampling, production and delivery in one coordinated workflow.
JUSTPLUSH Studio
Explore before you sample.
Explore a direction with AI. Develop it with our team.
01
Design Development
Character direction and plush-ready specifications.
02
Product Engineering
Patterns, construction, materials, trims, and costing.
03
Sampling
Sampling takes 2–4 weeks; the delivery date is confirmed when the sample order is placed.
04
Production
Material checks, scheduling, and controlled bulk execution.
05
Quality Assurance
In-process review, needle detection, and final inspection.
06
Packing & Delivery
Packing alignment and shipment coordination for target markets.
Start with a sample. Sampling & Minimum Orders →
Explore production capabilities →Development Pathways
Find Your Starting Point
For original characters and commercial collections.
For IP Creators & Designers
Develop Your IP
Your character, refined for a physical sample.
Explore Development →For Brands & Distributors
Build Your Next Collection
Development and production for your sales channel.
Explore Production →Corporate Programs
I Need Branded Gifts
Mascots and gifts for campaigns and events.
View Solutions →Original IP
I Want to Collaborate
Explore IP products and custom collaborations.
Explore IP →Creative Advantage
Malaysia Design Center · ASEAN Hub · University Partnership
Creative Hub
Creative Hub 01
Malaysia Design Center
Semenyih, Selangor, Malaysia
SOHO HOLLY (Malaysia) SDN. BHD.
Creative concept development & character design
ASEAN Coordination Hub — regional market insight & cultural design expertise
Collectible aesthetics & visual storytelling
Muslim-friendly & culturally sensitive design options
ASEAN
Creative Hub
24/7
Timezone Coverage
Strategic Partnership
Top Design Universities
Academic Collaboration
Strategic partnerships with top local design universities
Fresh creative talent pipeline — emerging designers & innovative perspectives
Design research & experimental projects
Academic workshops & design competitions
Top
University Partners
Fresh
Creative Talent
DUKKI for your business
A character. A product. Your next collection.
Explore DUKKI plush and accessories for business sourcing, brand gifting and custom project enquiries.
DK260002 · 10.5 inch
Classic Dukki Plush-M
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260021 · 4.5 inch
Blind Box Keychain 1
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DK260004 · 10 inch
Throw Pillow Twinkle Eyes
View product
DK260041 · 22.5 inch
Emotion Series Canvas Bag 1
View product
Featured Experiment
BUDDYBOND
A softer way to connect.
BuddyBond is an experimental social plush system exploring how soft objects can create new forms of human interaction.
Each plush contains a smart recognition chip capable of detecting nearby BuddyBond companions from the same series.
0:00 / 0:00
Embedded Social Logic
Combines collectibility, emotional comfort, soft interaction.
Comfort-First Interaction
No pressure, no competition — just soft, optional connection.
Ready to Develop Your IP?
Share a sketch or a brief. We’ll help you take the next step.
